We want simpler, better alternatives for everyday basics. Being serious about the everyday routine, we think getting great underwear should be as simple as picking up the morning bread. We truly believe that the things we wear every day matter more than the things we wear only once in a while.
Hailed by Vanity Fair as one of the top 5 best-dressed men, Henrik Lundqvist, dynamic goalie for the New York Rangers, embraces Bread & Boxers aesthetic of classic, clean lines and Swedish styling. Lundqvist collaborates with owners Alexander Palmgren and Henrik Lindahl on a seasonal basis to create capsule collections and special editions. He also appear as the face of the brand in visual imagery and on selected packaging for the series of "Lundqvist's Favorites."