Just like the big guns in the fashion sport arena, the story of Reebook started with a man who wanted to run faster. I this case his name was Joseph Willian Foster and he created the first spike shoes. This is as long back as 1890 and the name was J.W. Foster & Sons which later on was changed to Reebook. In 1979 Reebok launched the most expensive jogging shoes ever and 3 years later the birth of the first aerobic shoe Freestyle saw the light of the world, and as we say - the rest is history!